Search Engine Optimization for your Newmarket business requires a great SEO consultant with up-to-date knowledge of search engine optimization techniques and thorough SEO knowledge of how your website needs to function for driving traffic by creating content that targets “visitor intent” for the services and products you promote on your business website.
The SEO particulars we audit as we begin a search engine optimization project include:
- On-page SEO
- Off-page SEO
- Internal linking structure
- External backlinks
- Local citations
When we start a new SEO project in Newmarket, we know the above items will take about 30 hours (for a basic website of about 10 pages, larger websites will take longer). Included is the review of the technical structure of the website and build-out a plan to work on the keyword building aspects of search engine optimization.
Understanding the needs of the business and client and the intent of potential website visitors and how current website content brings them together requires a solid starting plan that can be adjusted as results become evident.
We will rely on some everyday analytics accounts that are freely available, including, but not limited to:
- GA4 Google Analytics
- Google Search Console
- Bing Webmaster Tools
- Microsoft Clarity
- Social media analytics (from your social media channels)
- Other analytics tools (as available)
This will provide a very good look at the website, what attracts visitors and what deters a keyword searcher from either clicking on a search engine result that would bring them to the website, and how the website performs, if it is structurally laid out to help a website visitor find the information they need and to convert them to a lead.
We also use a few paid tools that can provide some unique insights into competitive websites and visitor behaviour.
Now is the time to get a quote from us and let us manage your Search Engine Optimization project to a successful conclusion (although search engine optimization efforts never end).
