You absolutely need a local link strategy to build awareness, and traffic, to your website and business.
Any type of advertising, or marketing, is an attempt to drive customers to your door, or website, or to call you for your offered service(s).
The way internet search works, authority rules all and one big part of authority is websites linking to your expert and valuable content.
Local authority websites vary, obviously, depending on your general business location and your business category.
A coherent linking strategy, rather than buying links, is needed.
You may think that there aren’t a lot of local authority websites in Newmarket, East Gwillimbury and Georgina to link to, but that doesn’t properly consider what you are trying to achieve with a link building strategy.
How to Get More People to Visit Your Website Locally
If you have a website for your business, you want more people to see it and buy your products or services. But how do you get more people to find your website when they search online? One way is to use local link building and seo e-e-a-t. Let’s see what they mean and how they can help you.What is Local Link Building?
Local link building is when you get other websites that are related to your location or your topic to link to your website. For example, if you have a website for a pizza place in Toronto, you want other websites about Toronto or pizza to link to you. This way, when someone searches for “pizza in Toronto” on Google, they might see your website in the results.Why is this important? Because Google uses links to judge how good and relevant your website is. If many other websites link to you, Google thinks that your website is popular and trustworthy. This can help you rank higher on Google and get more visitors.
What is SEO E-E-A-T?
SEO E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are four things that Google looks for when it evaluates your website and its content. They help Google decide if your website is high-quality and useful for the people who search for it.Experience means that you have actually done or seen what you are writing about. For example, if you write a review of a movie, you should have watched the movie yourself.
Expertise means that you have knowledge or skills in the topic that you are writing about. For example, if you write about how to fix a car, you should be a car mechanic or have some training in car repair.
Authoritativeness means that you are respected and recognized as a source of information in your field. For example, if you write about health topics, you should have some credentials or awards that show that you are a doctor or a nurse.
Trustworthiness means that you are honest and reliable in what you write. For example, if you write about a product that you sell, you should not make false or exaggerated claims about it.
Why is this important? Because Google wants to show the best and most accurate information to its users. If your website has good seo e-e-a-t, Google thinks that your website is helpful and trustworthy. This can also help you rank higher on Google and get more visitors.
How to Do Local Link Building and SEO E-E-A-T?
Now that you know what local link building and seo e-e-a-t are, how can you do them for your website? Here are some tips:- Start with directories. Directories are websites that list local businesses by category and location. You can submit your website to directories like Yelp, Yellow Pages, or Google My Business. This can help people find your website when they look for local businesses like yours.
- Write guest posts on local websites. Guest posts are articles that you write for other websites in exchange for a link back to your website. You can look for local websites that are related to your topic or industry and offer to write a guest post for them. This can help you reach their audience and show your expertise.
- Ask for links from other local businesses or organizations. You can reach out to other local businesses or organizations that are relevant to your website and ask them to link to you. For example, if you have a website for a pet store, you can ask a local animal shelter or a vet clinic to link to you. This can help you build relationships and authority in your community.
- Create useful and original content on your website. You can write blog posts, make videos, or create infographics on topics that interest your audience and show your experience and expertise. You can also include testimonials, reviews, or case studies from your customers or clients to show your trustworthiness. This can help you attract more visitors and links to your website.
To do them well, you need to create high-quality content and get links from relevant local sources. If you follow these tips, you can grow your website and your business locally.
We understand the work involved. Contact us to discuss how to get started.
