Cheerful Media
Free 15-Minute Website Review

Free Google Business Profile Health Audit

Picture of Robert Lee

Robert Lee

Owner & Designer
of Cheerful Media

Discover your GBP score in 60 seconds. Get instant feedback on your Google Business Profile across 7 key factors plus actionable recommendations to rank higher locally.

To use the Google Business Profile (GBP) Health Audit tool from Cheerful Media, you can follow these simple steps. This tool is designed to help small business owners see how well their profile is performing compared to competitors without needing advanced technical skills.

1. Prepare Your Information

Before you start the tool, have these details ready:

Business Name
Exactly as it appears on your Google Business Profile.
Main Service Area
Your city and province (e.g., Newmarket, Ontario).
Core Keywords
Think of 3–5 words or phrases customers use to find you (e.g., “Emergency Plumber,” “Best Italian Restaurant”).

2. Fill Out the Audit Form

Enter the following into the tool:

1. Business Details
Enter your business name and select your industry category (e.g., Plumbing, Dental, Retail).
2. Location
Enter your City/Town and select your Province.
3. Keywords
In the text box provided, type or paste your target keywords (one per line). Aim for 5–10 for the most accurate health check.

3. Review Your “Health Score”

Once you click the “Check Rankings” or “Audit” button, the tool analyzes several factors. Look for these key metrics in your results:

Keyword Ranking Table
Shows where you rank in Google Search and Maps today compared to last month.
The “Trend” Indicator
A green arrow (↑) means your visibility is improving; a red arrow (↓) means you are losing ground to competitors.
NAP Consistency
It checks if your Name, Address, and Phone number are consistent across the web.

4. Understanding the Results (Easy Checklist)

The tool will highlight “Health Issues.” Here is how to fix the most common ones:

Low Review Count
If the tool says your reviews are low, you need a strategy to ask recent customers for feedback.
Missing Categories
Ensure your “Primary Category” matches exactly what the tool suggests for your industry.
Stale Profile
If the audit shows no recent activity, try to post one “Update” or “Photo” to your profile at least once a week.

Why use this tool?

Unlike a manual check, this script compares your business to the “Top 3” competitors in your specific neighborhood. If you see competitors ranking higher, use the tool’s suggestions to see if they have more photos, better descriptions, or more frequent posts than you do.

Pro Tip
If the audit shows a “declining” trend, prioritize responding to any unanswered reviews immediately, as this is one of the fastest ways to signal to Google that your profile is active.

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/** * Universal Lead Form Reveal Code * * PURPOSE: Shows Elementor form only after user completes an audit * * INSTALLATION STEPS: * 1. Add this code to: Settings → Custom Code → Custom JS (Footer) * OR use Code Snippets plugin → Add New Snippet * * 2. In Elementor, wrap your form in a container with ID: "lead-form-container" * - Edit page in Elementor * - Select the form container * - Go to Advanced tab * - Set ID to: lead-form-container * - Save * * 3. Test: * - Open the page (form should be HIDDEN) * - Submit an audit * - Form should APPEAR with animation */(function() { 'use strict';// Configuration const CONFIG = { formContainerId: 'lead-form-container', storageKey: 'audit_completed', animationClass: 'lead-form-visible' };// Initialize on page load function init() { console.log('🔧 Lead Form Reveal: Initializing...'); const formContainer = document.getElementById(CONFIG.formContainerId); if (!formContainer) { console.warn('⚠️ Lead Form Reveal: Container not found. Make sure your form has ID: ' + CONFIG.formContainerId); return; }// Check if audit was just completed const auditCompleted = sessionStorage.getItem(CONFIG.storageKey); if (auditCompleted) { console.log('✅ Lead Form Reveal: Audit completed, showing form'); showForm(formContainer); sessionStorage.removeItem(CONFIG.storageKey); // Clear flag } else { console.log('🔒 Lead Form Reveal: Audit not completed, hiding form'); hideForm(formContainer); }// Listen for postMessage from audit tool inside iframe window.addEventListener('message', function(event) { if (event.data && event.data.type === 'audit_completed') { console.log('✅ Lead Form Reveal: Audit completed message received from iframe'); sessionStorage.setItem(CONFIG.storageKey, 'true'); showForm(formContainer);// Auto pre-fill the Elementor Form fields if (event.data.email) { const emailInputs = formContainer.querySelectorAll('input[type="email"]'); emailInputs.forEach(input => { input.value = event.data.email; input.dispatchEvent(new Event('change', { bubbles: true })); }); } if (event.data.businessName) { // Try to pre-fill business name in website or name field if empty const nameInputs = formContainer.querySelectorAll('input[name*="name"], input[placeholder*="Name"], input[placeholder*="Company"]'); nameInputs.forEach(input => { if (!input.value) { input.value = event.data.businessName; input.dispatchEvent(new Event('change', { bubbles: true })); } }); } } }); }// Hide form (initial state) function hideForm(container) { container.style.display = 'none'; container.style.opacity = '0'; container.style.pointerEvents = 'none'; }// Show form with animation function showForm(container) { container.style.display = 'block'; // Trigger animation setTimeout(() => { container.classList.add(CONFIG.animationClass); container.style.opacity = '1'; container.style.pointerEvents = 'auto'; container.scrollIntoView({ behavior: 'smooth', block: 'start' }); }, 100); }// Hook into audit form submission function hookAuditForm() { const auditForm = document.getElementById('auditForm'); if (!auditForm) { console.warn('⚠️ Lead Form Reveal: Audit form not found'); return; }console.log('🎯 Lead Form Reveal: Hooked into audit form');// Original submit handler const originalSubmit = auditForm.onsubmit;// Override submit to set flag when audit completes auditForm.addEventListener('submit', function(e) { console.log('📝 Audit form submitted'); // Wait for results to load setTimeout(() => { const resultsPanel = document.getElementById('resultsPanel'); if (resultsPanel && resultsPanel.classList.contains('show')) { console.log('✅ Results shown, marking audit as completed'); sessionStorage.setItem(CONFIG.storageKey, 'true'); // Show form immediately const formContainer = document.getElementById(CONFIG.formContainerId); if (formContainer) { showForm(formContainer); } } }, 2000); // Wait 2 seconds for results to display }); }// Add CSS for smooth animation function addStyles() { const style = document.createElement('style'); style.innerHTML = ` #${CONFIG.formContainerId} { opacity: 0; pointer-events: none; transition: opacity 0.6s ease-in-out, transform 0.6s ease-in-out; transform: translateY(20px); } #${CONFIG.formContainerId}.${CONFIG.animationClass} { opacity: 1; pointer-events: auto; transform: translateY(0); } `; document.head.appendChild(style); }// Initialize when DOM is ready if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', function() { addStyles(); init(); hookAuditForm(); }); } else { addStyles(); init(); hookAuditForm(); } })();