To use the Google Business Profile (GBP) Health Audit tool from Cheerful Media, you can follow these simple steps. This tool is designed to help small business owners see how well their profile is performing compared to competitors without needing advanced technical skills.
1. Prepare Your Information
Before you start the tool, have these details ready:
Business Name
Exactly as it appears on your Google Business Profile.
Main Service Area
Your city and province (e.g., Newmarket, Ontario).
Core Keywords
Think of 3–5 words or phrases customers use to find you (e.g., “Emergency Plumber,” “Best Italian Restaurant”).
2. Fill Out the Audit Form
Enter the following into the tool:
1. Business Details
Enter your business name and select your industry category (e.g., Plumbing, Dental, Retail).
2. Location
Enter your City/Town and select your Province.
3. Keywords
In the text box provided, type or paste your target keywords (one per line). Aim for 5–10 for the most accurate health check.
3. Review Your “Health Score”
Once you click the “Check Rankings” or “Audit” button, the tool analyzes several factors. Look for these key metrics in your results:
Keyword Ranking Table
Shows where you rank in Google Search and Maps today compared to last month.
The “Trend” Indicator
A green arrow (↑) means your visibility is improving; a red arrow (↓) means you are losing ground to competitors.
NAP Consistency
It checks if your Name, Address, and Phone number are consistent across the web.
4. Understanding the Results (Easy Checklist)
The tool will highlight “Health Issues.” Here is how to fix the most common ones:
Low Review Count
If the tool says your reviews are low, you need a strategy to ask recent customers for feedback.
Missing Categories
Ensure your “Primary Category” matches exactly what the tool suggests for your industry.
Stale Profile
If the audit shows no recent activity, try to post one “Update” or “Photo” to your profile at least once a week.
Why use this tool?
Unlike a manual check, this script compares your business to the “Top 3” competitors in your specific neighborhood. If you see competitors ranking higher, use the tool’s suggestions to see if they have more photos, better descriptions, or more frequent posts than you do.
Pro Tip
If the audit shows a “declining” trend, prioritize responding to any unanswered reviews immediately, as this is one of the fastest ways to signal to Google that your profile is active.
Interested in improving your Google Business Profile review count and ranking? Send us a message, let’s have a 30 minute call about making improvements to your listing and review count.
