How to Use the GBP Health Audit Tool
Getting your Google Business Profile score takes just 60 seconds. Here’s how to gather your information and get an instant health report.
Step 1: Gather Your GBP Information
Before you start the audit, you’ll need to collect some basic data from your Google Business Profile. Open your GBP and note these numbers:
📸 Photos
Go to your Google Business Profile and count your uploaded photos. This includes all images of your business, team, products, and before/after shots.
⭐ Reviews
Check your Google Business Profile Reviews section to see:
- Total number of reviews
- Your average star rating
💬 Response Rate
Count how many reviews you’ve responded to and divide by your total reviews to get a percentage. Or check your Review Management Dashboard.
❓ Q&A Answers
Go to your Google Business Profile Q&A section and count how many questions you’ve answered.
📝 Posts
Check your Google Business Profile Posts and count posts from the last month.
🏷️ Categories & Attributes
Open your Google Business Profile Info section and count:
- How many business categories you’ve selected
- What percentage of available attributes you’ve completed
✅ Verification Status
Check if your profile shows a verification badge (blue checkmark) on your Google Business Profile.
Step 2: Take the Audit
Once you have your numbers, fill out the audit form:
- Business Name – Your business name
- Location – Your city and province (e.g., “Markham, ON”)
- Email – Your email (for results)
- Phone – Your business phone (optional but recommended)
- Your GBP Stats – Enter the numbers you collected above
- Verification – Check the box if verified
Step 3: Get Your Results
Click “Get My Health Score” and you’ll instantly see:
- ✅ Your Score (0-100)
- ✅ Status (Poor, Fair, Good, or Excellent)
- ✅ Category Breakdown – See exactly where you’re strong and where you need improvement
- ✅ Personalized Recommendations – Get specific action items to boost your score
What Your Score Means
- 80-100 (Excellent) – Your GBP is optimized and competitive. Keep it up!
- 60-79 (Good) – You’re on the right track. Small improvements will help.
- 40-59 (Fair) – There’s significant room for improvement. Focus on the top recommendations.
- 0-39 (Poor) – Your GBP needs attention. Start with the highest priority recommendations.
What to Do Next
- Review the recommendations – These are tailored to your specific profile
- Implement quick wins – Some improvements (like adding Q&A answers) take minutes
- Set a timeline – Plan to improve photos, reviews, and posts over the next 30 days
- Re-audit in 30 days – See how much your score improves
Need help implementing your recommendations? Contact us for a free consultation
Tips for Success
- 📸 Photos: Aim for 30-50+ quality photos showing your business, team, and services
- ⭐ Reviews: Actively ask happy customers for reviews (aim for 2-3 per month)
- ❓ Q&A: Monitor and answer customer questions within 24 hours
- 📝 Posts: Share 1-2 updates per month to show activity
- 🏷️ Attributes: Complete all relevant business details and services
- 💬 Response Time: Respond to reviews within 24 hours when possible
Your Google Business Profile is your most important local marketing tool. A higher GBP Health Score means better visibility, more customer trust, and more qualified leads.
